Apr 262 min readProduct Development Life Cycle - AnalyticsIn the last phase of the Product Development Life Cycle, Analytics is used both as a way to look back and a way to look forward
Apr 261 min readProduct Development Life Cycle - ExperimentationExperimentation is a critical step that will determine the measurement by which we we will evaluate success of the feature.
Apr 253 min readProduct Development Life Cycle - EngineeringIn Phase 4 of the Product Development Life Cycle, we build and QA the design concepts and prototypes created in the Design Stage.
Apr 111 min readImproving The Quality of Data InsightsOrganizations have unlimited amounts of data at their fingertips, but still thirsty for insights.
Apr 23 min readChoosing a KPI: A Strategic ApproachHere’s a guide to help you choose a KPI that aligns with your goals and responsibilities.
Mar 221 min readThe Uniqueness of SXSW 2024 and Zilker Trail's Partnership with AmplitudeBrian Cahak, the founder of Zilker Trail Consulting, recently returned from South by Southwest and sat down with Keith Swiderski for a...
Mar 141 min readTrends in AI, Continuous Improvement and Data DemocratizationAI. Continuous Improvement. Democratizing Analytics Data. All are important topics that business leaders were talking about at the 2024...
Mar 42 min readMastering the Art of Experimentation, A/B Testing, and Analytics: 5 Traits That Set You ApartExperimentation isn't for everyone. It's world where numbers dance and insights hide, where experiments fail over 70% of the time, where...